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Underestimating Lifetime Value

Posted on 26 Jul 2018 00:00:00

In the August issue of NZ Business Magazine, Logan Wedgwood talks about the lifetime value of a customer.  He gives a few pointers on how your initial interaction with a new customer can make a substantial difference further down the track.Read the full post

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5 Sure-Fire Ways To Lose Your Customers

Posted by Kathy Martin on 19 Jul 2018 00:00:00

It's said that the purpose of a business is to create a customer. This might be true at a basic level. But it also points to the reality that one of the ongoing purposes of a business should be to KEEP a customer. As business owners we can't argue this point.Read the full post

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Why Bother With A Target Customer?

Posted on 27 Jun 2018 00:00:00

This article from the July edition of NZBusiness magazine highlights the importance of knowing who your target customer is.  Good business isn't just about selling to whoever wants to buy ... it's about defining your ideal customer and ensuring your efforts are honed towards that customer.  You can read all...Read the full post

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7 Key Steps For Effective Wealth Planning

Posted by Kathy Martin on 20 Jun 2018 00:00:00

Human beings are strange. We secure all our assets including our home, cars, and boats. We use banks and safes to protect our valuables. We insure our personal possessions against things such as fire, damage and theft. In the main, it's incomprehensible for us not protect all our material possessions.Read the full post

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How to Get Your Business & Personal Affairs Sorted

Posted by Kathy Martin on 20 Jun 2018 00:00:00

Do you ever wonder if you've got the right things in place to safeguard your family and your business? Or whether what you’ve already got in place will actually do the job you want? It can be easy to put this in the 'too hard' basket ...Read the full post

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What I Learnt By Firing Myself

Posted on 15 May 2018 00:00:00

Here's a great article from this month's New Zealand Business Magazine.  Find out what worked and what didn't when this business owner stepped back from the day-to-day aspects of running his business.Read the full post

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How To Get Rid Of Your Cash Flow Worries

Posted by Kathy Martin on 11 Apr 2018 00:00:00

Good cash flow is critical to the success of any business. Yet for many business owners, it's a constant struggle and the bane of their lives. Read the full post

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Are You Making These 7 Mistakes When Dealing With Your Bank?

Posted by Kathy Martin on 04 Apr 2018 00:00:00

Many business owners underestimate the pivotal role played by their bank. Sometimes it's deliberately ignored.  But often it's an inadvertent mistake. Unfortunately, the importance of banking relationships is often learnt the hard way. There are seven mistakes many business owners make when dealing with their bank.Read the full post

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Renegotiating With Your Bank Can Lead To Huge Benefits: Here's How

Posted by Kathy Martin on 28 Mar 2018 00:00:00

When you put new finance in place, it's usually a big relief. But often these financial arrangements are never revisited. You keep making the repayments and think no more of it. Yet it's important to check that these arrangements match what's available now.Read the full post

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Why You Need A Growth Mindset

Posted on 21 Feb 2018 00:00:00

We found this interest article in the March 2018 issue of NZBusiness Magazine.  It talks about the essential differences between a growth mindset and a fixed mindset.  It also explains very clearly why having a growth mindset is important for your business.Read the full post

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