Your Brand Is More Than A Logo

A lot of people, when asked about their brand, will simply flourish their business card or point to the large letters emblazoned across their building and say “there, that’s my brand”.  But your brand is more than a logo. Gary Cross talks about the...

Could You Do With A Consigliere?

Wikipedia says a consigliere is “… an advisor or counsellor, especially to a mafia boss … a close trusted friend and confidant.” No doubt the Mafia bosses felt under threat from all sides. Even within their own organisations. One of the few people they could trust was...

How Well Do You Know Your Competitors?

Most businesses operate in a marketplace where they have competitors. Sometimes the competition is fierce. If you have to struggle to come out on top it’s understandable you may look at your competitors as rivals. They could take customers and money out of your pocket...