Independent advisors to Auckland business owners
Independent advisors to Auckland business owners
Running a business is tough work
It requires passion, dedication and diligence. Having worked with business owners for 40 years, we’re very clear on that. We’re also very clear about something else: not having the right advice or the right support can make running a business an exhausting, uphill battle.
We’re staunch advocates for business owners
Having a business coach on your side does help. Full Focus offers tailored solutions for the business owners. At Full Focus, we’re very keen on making business success easier for you. With over 40 years’ experience, our small, select team prides itself on its independence and integrity.
Our independence and integrity are traits we’re very proud of
We also pride ourselves on our ability to stand up in the face of anything or anyone that gets in the way of our clients’ success. We’re staunch, we don’t back down and above all, we talk straight … and tell it like it is. As the business owner, your best interests are paramount, always.
Nothing about your business is viewed in isolation
We look at the “big picture” of business owners’ lives, taking everything into account. Seemingly complex and disparate issues become streamlined and simplified. We bring together and coordinate every facet of your business to ensure everything fits and works together. You’ll have real independent advice from Auckland business consultants who take a wholistic approach to your success.
Help for business owners
We’d like to think we take the hard work out of being a business owner. We ensure business owners have the right support and the right things in place. They can then run their business with confidence and focus so they can move forward in the direction they want.
Work begins by evaluating where you are and where you want or need to be. Clear steps are then put in place to get you there. As your business coach we’ll give you advice customised to your situation. We’ll guide you and help put strategies and solutions in place to achieve your objectives.
Our business advisory team
Based in Takapuna, on Auckland’s North Shore, our small privately-owned New Zealand company is a discrete team of people. The core operators are:
David Martin –
Front man, business coach and director
David’s role in the business is at a hands-on level. He spends a great deal of each day interacting with our clients. He loves nothing better than meeting with them in their own industry or places of work.
David is the business coach face of Full Focus. He has a huge commitment to people succeeding. A great thinker, quick on his feet and always ready with a joke, David is a great asset not only to Full Focus but to the business owners he works with.
David excels in getting the best results for our clients. But beware, David is a straight shooter. His integrity is unquestionable and as such he never brushes the dust under the rug. He says it how it is. If it’s a spade, he’ll call it a spade. He is passionate about being on our clients’ side. He’s the business coach Auckland entrepreneurs and managers can be sure will be in their corner.
In his spare time Dave’s an avid reader, Tai Chi master-in-training and keen rugby follower. In fact, he’s convinced that rugby is the true meaning of life!
David’s career began with 3 years in the N.Z. Army at Waiouru Military Camp. He then pursued a successful career in the life insurance industry. He established several Life Brokerage operations that were ultimately capitalised. For the last 35 years he has honed his skills working as a business coach Auckland business owners and company shareholders have since benefited from.
David is an Accredited Business Mentor (Business Mentors New Zealand), and is a member of the Institute of Accredited Business Consultants (NZ) Inc.
Kathy Martin –
CEO & General Manager
Kathy is an implementation specialist and an expert in the business of getting things done. Her wide-ranging experience makes her a skilful manager and administrator. Kathy specialises in SME businesses, particularly family run businesses.
Her expertise is in project and goal management and the development and implementation of marketing strategies. Kathy is the business coach Auckland clients have come to rely on for structure and precision. Kathy is able to work in areas as diverse as helping put client’s strategic planning in place to keeping their debtors up to date.
Kathy is also responsible for the marketing and day-to-day running of Full Focus, as well as keeping Dave under control (in itself a full-time job). She is constantly up to date and involved with client projects and events.
In her spare time, Kathy enjoys a good novel, keeping fit and spending time in the outdoors. She is also an accomplished artist, having sold many paintings locally and further afield. Currently she paints for pleasure and gets a real buzz out of using her talent to transform the spaces inside and outside her home.
Kathy’s career includes holding several high-level positions as Personal Assistant to CEOs of large NZ corporates, Australian conglomerates and London stockbroking institutions.
For the last 30 years she has continued to develop her talents as an administrator and manager. At the same time, she has achieved success in areas such as team building, public relations and project management.
Being a business owner can be hard work. Good business advice makes it easier. If you’d like to know more, talk to the business coach Auckland entrepreneurs and business owners have called for focus, motivation and inspiration.
See what our clients say …..
Recent research has found New Zealander's rank work-life balance at number two in what they want from an employer. Yet the perception is work-life balance is not a high priority for many New Zealand businesses. Here's a short article from a recent NZBusiness magazine...read more
Over the many years we've been working alongside family businesses one thing has become clear: Only 1/3 of them will survive the transition to the second generation. And of that 1/3, only 1/3 of those will survive to the third generation. That’s not very good odds....read more
If you want to get the most for your business when it's time to go, you'll need a plan. Yet many business owners have no plan or strategy about their business exit. They think the "man with the golden cheque" will appear when the time comes. They think...read more
According to research there are 10 common mistakes business owners make. How many of them are you making? 1. No Clear Marketing StrategyYou never know where, when, or how a new prospect is going to hear of your business. If there's a mix of messages...read more
"As a student and contractor/casual employee I had many different incomes and outgoings that were changing on a weekly basis. I also had overseas regattas every couple of months. The nature of the work meant I could go for a couple of months without...read more
If your children knew that they were beneficiaries of a trust how do you think that would affect them? Would they work hard and forge their own way in business? Would they ferret money away for their future so they could buy a house? Or would it foster a trust-fund...read more