your brand is more than a logoA lot of people, when asked about their brand, will simply flourish their business card or point to the large letters emblazoned across their building and say “there, that’s my brand”.  But your brand is more than a logo.

Gary Cross talks about the difference between a brand and a brand name and explains how to create brand perception and bring your brand essence to life.

Read more in this NZ Business article Your brand is more than a logo