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Business Coaches: Are They Worth It?

Posted by Kathy Martin on 09 Oct 2018 00:00:00

Ever wondered about hiring a business coach? If so, you will have weighed up the cost of engaging one vs the payoff you’ll get. You might know someone who’s had a business coach before and their success was less than mediocre. So it's a good question to consider. Read the full post

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Is Your Professional Advisor The Right Fit?

Posted by Kathy Martin on 10 Sep 2018 00:00:00

Business owners can often feel frustrated and unsatisfied with their professional advisors. Every case has different issues to deal with. But there's usually one thing in common - they're all irritated at not getting the outcome they want. Read the full post

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How To Develop Your Business Even If You Don't Have Time

Posted by Kathy Martin on 22 Aug 2018 00:00:00

A lot of business owners are running hard just to keep their business at its current level. They feel harrassed, overtired and stressed out.  Taking their business to the next level seems impossible. Read the full post

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Underestimating Lifetime Value

Posted on 26 Jul 2018 00:00:00

In the August issue of NZ Business Magazine, Logan Wedgwood talks about the lifetime value of a customer.  He gives a few pointers on how your initial interaction with a new customer can make a substantial difference further down the track.Read the full post

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5 Sure-Fire Ways To Lose Your Customers

Posted by Kathy Martin on 19 Jul 2018 00:00:00

It's said that the purpose of a business is to create a customer. This might be true at a basic level. But it also points to the reality that one of the ongoing purposes of a business should be to KEEP a customer. As business owners we can't argue this point.Read the full post

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Why Bother With A Target Customer?

Posted on 27 Jun 2018 00:00:00

This article from the July edition of NZBusiness magazine highlights the importance of knowing who your target customer is.  Good business isn't just about selling to whoever wants to buy ... it's about defining your ideal customer and ensuring your efforts are honed towards that customer.  You can read all...Read the full post

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What I Learnt By Firing Myself

Posted on 15 May 2018 00:00:00

Here's a great article from this month's New Zealand Business Magazine.  Find out what worked and what didn't when this business owner stepped back from the day-to-day aspects of running his business.Read the full post

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Why You Need A Growth Mindset

Posted on 21 Feb 2018 00:00:00

We found this interest article in the March 2018 issue of NZBusiness Magazine.  It talks about the essential differences between a growth mindset and a fixed mindset.  It also explains very clearly why having a growth mindset is important for your business.Read the full post

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5 Ways To Build Brilliant Customer Relationships

Posted on 05 Feb 2018 00:00:00

In today’s world exceptional customer relationships are more important than ever. This means you not only need to build these relationships - you need to keep them. Read the full post

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Have You Ever Wanted To Fire Your Client?

Posted by Kathy Martin on 12 Sep 2017 00:00:00

When you're in business and someone wants to pay you to do a job, you're usually going to take their money and do the job. Yet sometimes walking away from business makes more sense and is more profitable in the long run. Read the full post

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