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Business Improvement

Underestimating Lifetime Value

Posted on 26 Jul 2018 00:00:00

In the August issue of NZ Business Magazine, Logan Wedgwood talks about the lifetime value of a customer.  He gives a few pointers on how your initial interaction with a new customer can make a substantial difference further down the track.Read the full post

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5 Sure-Fire Ways To Lose Your Customers

Posted by Kathy Martin on 19 Jul 2018 00:00:00

It's said that the purpose of a business is to create a customer. This might be true at a basic level. But it also points to the reality that one of the ongoing purposes of a business should be to KEEP a customer. As business owners we can't argue this point.Read the full post

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Why Bother With A Target Customer?

Posted on 27 Jun 2018 00:00:00

This article from the July edition of NZBusiness magazine highlights the importance of knowing who your target customer is.  Good business isn't just about selling to whoever wants to buy ... it's about defining your ideal customer and ensuring your efforts are honed towards that customer.  You can read all...Read the full post

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What I Learnt By Firing Myself

Posted on 15 May 2018 00:00:00

Here's a great article from this month's New Zealand Business Magazine.  Find out what worked and what didn't when this business owner stepped back from the day-to-day aspects of running his business.Read the full post

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Why You Need A Growth Mindset

Posted on 21 Feb 2018 00:00:00

We found this interest article in the March 2018 issue of NZBusiness Magazine.  It talks about the essential differences between a growth mindset and a fixed mindset.  It also explains very clearly why having a growth mindset is important for your business.Read the full post

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5 Ways To Build Brilliant Customer Relationships

Posted on 05 Feb 2018 00:00:00

In today’s world exceptional customer relationships are more important than ever. This means you not only need to build these relationships - you need to keep them. Read the full post

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Do You Have A Trusted Team of Advisors?

Posted by Kathy Martin on 15 Nov 2017 00:00:00

Being a business owner can be a lonely job. You may have people around you, such as managers, employees etc. But at the end of the day the buck stops with you. You have to make the decisions. You're the one who is accountable for the effect of those decisions. Read the full post

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Have You Ever Wanted To Fire Your Client?

Posted by Kathy Martin on 12 Sep 2017 00:00:00

When you're in business and someone wants to pay you to do a job, you're usually going to take their money and do the job. Yet sometimes walking away from business makes more sense and is more profitable in the long run. Read the full post

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How To Find A Work/Life Balance

Posted by Kathy Martin on 25 Jul 2017 00:00:00

For many business owners time is as precious, and sometimes seems as scarce, as money. Striking a balance between work and personal time can be a constant struggle.Read the full post

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7 Key Things Most Business Owners Need Help With

Posted by Kathy Martin on 14 Jul 2017 00:00:00

Year after year we come across business owners wanting help and advice. They're often looking to improve their business. Sometimes a pressing problem they want to solve. The situation changes from one business owner to another. But the underlying themes often don't.Read the full post

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