4 things to make your business greatMost business owners want their company to be successful. But success comes in many different shapes and sizes, and it doesn’t always mean you’ll have a great business.

If you’re looking something more than ordinary – what’s going to make the difference? What is going to move your business from being average … to being extraordinary?

There are many things that will help you on your way to having a great business. Here are just four that “great” family businesses appear to have in common. They may set you on the path to having your own extraordinary business. But beware, some humdrum commitment to these won’t do the job. You’ll want them to be driving priorities – even passions – if you’re to have a truly “great” business.

1. Pursue The Dream

Make sure you have a dream, or a vision, for your business. Commit to your vision ardently and enduringly. Become passionate about doing something important exceptionally well. Invest in the long run in whatever you need to reach your dream. Make sure you’re always looking at the big picture so that you don’t get caught in the trap of using short-term tactics .

2. Unite The Team

If you want your business to thrive, you’ll want to build a cohesive clan-like team. Make sure your business has strong values. Ensure your team unites around what is important. Make certain these values prevail and don’t forget to treat your employees. This will often help elicit loyalty, initiative and collaboration. But don’t pamper them to achieve this – pamper them because they are worth it! In this kind of culture bureaucratic rules and financial incentives often take second-place.

3. Build Lasting Relationships

Many great family businesses appreciate and enjoy lasting, open-ended relationships – with business partners, customers and the larger community. Make sure you are building relationships that last. One’s that will continue long after the original “contract” or “transaction” is over.

4. Act and Adapt With Freedom

There’s one great benefit of a family owned business. You are not hampered by the constraints of shareholders. This gives you the ability to act independently and responsibly. You can take action quickly. You’ll be able to regenerate or adapt your business in creative and original ways.

If you can get these four things right, you’ll be well on your way to getting that great business you’ve dreamed of.

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