Full Focus Limited
P O Box 33489
Takapuna, Auckland
t: 09 489 1650
f: 09 489 1650
David Martin: 0274 902 401
Kathy Martin: 027 2800 564
Estimated reading time: under 5 minutes
Please feel free to forward this on
Housing boom on Takapuna beach?
If you've walked along Takapuna Beach recently you will have seen that there’s no sign of any recession. It’s unbelievable the number of homes that are undergoing complete renovation. One house has only the chimney left (maybe this is for Santa?), another is just a shell, and one has nothing left at all. There appears to be no shortage of money here.
Succumbing to the Madness of the Crowd
More on this point - an interesting article came across our desks (.. actually it came into the inbox) this week – “The crisis facing business:: succumbing to the madness of the crowd”. Here’s a summary –
“Even in the worst economic times, there are companies — and industries — that arise, grow and prosper.
According to research, downsizing a company does not lead to increased productivity, profits, share prices, or innovation.
You can’t control the macro-environment, so don’t try. Smart companies understand that the best time to gain market share is when your competition is retreating.
People are still going to eat, shop, drive, use energy, travel, invent, work, and engage in financial transactions.
During the late 1970s and early 1980s, in a severe economic downturn - Apple introduced the first PC in 1977. IBM launched its own PC in 1981. IBM began its operations during the 1930s depression.
No frills airline Southwest Airlines, began in the early 1970s and has posted profits for 35 consecutive years. They did not lay anyone off after the World Trade Centre attacks - did not cut capacity - and have maintained their commitment to customers and employees.
A sound balance sheet and sustainable growth strategies will give you the financial flexibility to grow market share when the competitors are retreating.
If you provide the most compelling brand promise to your target market - and fully engage your workforce - you will be the last player standing.
Unless your industry is going to disappear, that’s a good place to be!"
To read the whole article click here (it’s worth the read).
Over the last 6 months we've had clients that said “we’d love to work with you, but we just can’t afford it at the moment”. They're in pretty bad shape now .. having their worst year ever. . And they still can't afford us.
Some clients said "yes, we’d love to work with you". They found the money even though things were a bit tight. These clients are winners. Some of them are having the best year they've ever had. One in particular has increased revenue by 25% ... even after they've paid our fees!
You do the math - it's not hard to work out.
Here's a FREE offer:
We’ll spend an hour with you, no charge, no obligation, to discuss how Full Focus can help your business thrive in 2009. We’re around over Christmas and New Year – just give us a call (09) 489 1650 or send us an email.
Now, what’s really important...
Enjoy the holiday season. Take time with your family and loved ones. Relax, have fun, smell the roses. Laugh a lot, chill out. Replenish your spirit and rejuvenate your soul. Put your worries somewhere else (they’ll be there for you to pick up again if you really want them). Remember, most of the things we worry about never happen.
2009 is just around the corner … how about deciding NOW, whether it’s going to be a great year or not!
Full Focus Blog
Don’t forget to check out our latest blog posting – it’s a short, sharp, useful read on the pitfalls of raising finance, and our client’s recent experience.
What else is new?
Check out Kathy’s blog on Women in Business.
Keep up to date with progress on the eBook. . You may even have some great comments, feedback or suggestions – please feel free to send Kathy an email or leave comment on the blog.
Meri kirihimete ki a koutou katoa.
Have a safe and happy Christmas and New Year!
Do you know someone we might be able to assist? Please give them our contact details, refer them to our website, or provide us with details so we can contact them. Click here to see how we’ll handle your referrals
If you’ve received this newsletter from a friend or colleague, you can register here to get your own copy.
You won t ever receive email from a stranger as a result of subscribing. Our list is never sold, loaned or provided to anyone.
By subscribing you’ll receive Recent Focus once a month. We won’t send you any other promotional material unless you’ve specifically requested it.
Read the November issue of recent focus “ It's November already?"
Read previous issues of Recent Focus
Visit our website
If you no longer wish to receive this newsletter, please click here
